Paul UysPaul Uys
The Food Institute, University of Guelph

Senior Director, External
University of Guelph – The Food Institute
Rm 107, Johnson Hall
University of Guelph
(519) 824-4120 x56201

Paul’s professional experience spans 40 years in retail. In 1987 he was recruited
from South Africa by Loblaw Companies Limited, to head the fledgling product development department responsible for the company’s emerging Control labels. Later a s Vice President
Innovation, Paul was responsible for many highly successful branding initiatives, most notably the launch of President’s Choice Organics, PC Blue Menu & PC “Free From” ine-up.

During his latter days at Loblaws , he was tasked with the creation & management of the Loblaw Sustainable Seafood Commitment, as well as other sustainable procurement initiatives.

He is also a key architect in the creation of the Loblaw responsible sourcing position,
“Food for the Future”.

In 2013, after 25 years, Paul retired from Loblaw Companies, an d accepted the role as Senior
Director, External – The Food Institute, University of Guelph.

He is also an advisor to WWF – Canada, on strategic ocean industry matters, as well as holding a number of director positions, most recently having joined the Livestock Research Innovation Corporation (LRIC) as a board member.

He lives in Toronto, is married with 2 adult children, and is an a mateur ornithologist and avid
wine collector.


Don K Schiefelbein
Schiefelbein Farms
74208 360th Street
Kimball, MN 55353
Don Schiefelbein (303) 324-5149 (cell)
Farm (320) 398-6952

Schiefelbein Farms Kimball, Minnesota
Dad and 8 brothers and families on a large diversified farming operation
4500 acres owned for pasture and cropping
800 registered Angus cows
A spring bull sale with 300 Angus and Hybrid bulls along with some elite heifers
Buy back calf program – buy 25,000 calves from bull buyers for their feedlot each year


  • is the chief financial officer for the farms
  • coordinates the genetic program for the Scheifelbein herd
  • manages the promotion and advertising for the Scheifelbein herd
  • board member for the American Angus Association, Certified Angus Beef, Minnesota Angus Association and Angus Genetics Inc.
  • Past President of Minnesota Cattleman’s Association
  • Past Chairman of Minnesota Beef Profitability Task Force
  • Previously worked for the American Gelbvieh Association and North American Limousin Foundation
  • Graduated Texas A&M in Animal Science 1989



Ray ArchuletaRay Archuleta is a Conservation Agronomist at the Natural Resource Conservation Service East National Technology Service Center, in Greensboro, North Carolina. Ray teaches soil health and the principles of agroecology throughout the country. He has 29 years of government service. He has lived and worked for Natural Resource Conservation Service in four different states. He is also a Certified Professional Soil Scientist with Soil Science Society of America. He also served two years in Guatemala working as Livestock Specialist in the Peace Corps. He has an A.S. in Livestock Science from North New Mexico College and later he earned his B.S. in Agricultural Biology from New Mexico State University.


Jake FreestoneJake Freestone was born in Zambia on the 6th October 1971 to Ian and Mary Freestone. They moved back to Bristol (where Jake attended St Mary Redcliffe and Temple Church of England School). Jake completed a BSc (Honours) Degree at Seale-Hayne Agricultural College in 1995 before working as an Assistant Farm Manager for the Duke of Buccleuch at BQ Farms on the Boughton Estate in Northamptonshire.
Between 1999 and 2003 Jake worked for Velcourt as a Farm Manager, in Kent, Gloucestershire and Lincolnshire before moving to Overbury Farms in 2003. Farm enterprises managed included; dairy, sheep, arable, potatoes and sugar beet.
Jake currently manages the in-hand farming operations for Penelope Bossom trading as Overbury Farms on the Gloucestershire/Worcestershire border. The farm totals 1560ha and comprises of arable crops, land let for vegetable production (potatoes, peas and salad onions) and permanent grassland. The grass carries a flock of 1000 ewes. The farm hosts a very diverse Higher Level Stewardship scheme, started in January 2011.
Overbury farms joined LEAF in 2003. Jake has been a keen supporter of Open Farm Sunday since the first event in 2006. In July 2007 the farm was awarded the LEAF Marque for lamb and the farm regularly carries out the LEAF Audit. The farm regularly hosts open days throughout the year and is twinned with Wychall Primary School in Birmingham (hosting 3 visits per year with the same group of children).
Currently Jake is a steering group member on the Molson Coors Growers Group.
In November 2009 Jake climbed Mt Kilimanjaro in Tanzania and keeps fit running half marathons (6 in total), and completed a 210 mile cycle ride raising money for the Princess’s Countryside Fund. In 2010 Jake was a runner-up in the Farmers Weekly ‘Farm Manager of the Year ‘competition.
In 2011 Jake spoke at the Sainsbury’s ‘Farming for the Future’ Conference and in March 2012 gave a presentation at the Precision Farming Conference. In January 2013 Jake gave a paper at the Oxford Farming Conference, ‘Will Precision Farming Change the Face of UK Agriculture?’ In January 2014 he presented some of his Nuffield Farming Scholarship findings at the Pershore Farming Conference.
In October 2012 Jake was awarded a Nuffield Farming Scholarship, to study the possibilities of growing 20T/ha of wheat in the next 20 years. Post Nuffield Jake has presented his findings to the Nuffield Conference and the Institute of Agricultural Managers and their annual conference in November 2014.
Jake has been writing a blog (farmerjakef.blogspot.com) since 2006 and has been ‘tweeting’ since October 2010 (@No1FarmerJake). Harvest 2011 saw the launch of his YouTube channel documenting life at Overbury Farms, helping promote the positive aspects of our modern agricultural industry.


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